Website Search Engine Optimization
What is search engine optimization?
Website search engine optimization ensures that a website has all of the necessary
ranking criteria to appeal to the individual search engines needs.
Initial Consultation & Keywords
Our technical staff begins by checking the current status of your Website to ensure
that the Optimization process will not be encumbered by any unforeseen problems.
Then, using manual searches as well as custom research software, an optimizer on
our staff will take the gathered data and create a list of the most highly trafficked
and targeted words in your industry - and consult with you to choose the final keywords.
Content Creation
After a list of keywords has been generated for your Website, it is passed along
to our content writers, who create unique content. Using their training and experience,
our writers will ensure that your copy utilizes the keywords in accordance with
the right densities and marketing of your site. In addition, they will consult you
before getting started on your content to be confident that the essence of your
Website is not compromised.
Website Redevelopment
Our Optimization engineers will work with our copy writers to integrate the optimized
content within your Website. Our technicians will redevelop your site to optimally
communicate your keywords with search engines. Moreover, all aspects of a Website,
including its architecture, meta tags, alt tags, graphic-text, internal link structure
and sub-pages will be modified to be spider friendly and best meet search engine
algorithms. We're dedicated to maintaining the design integrity and essence of your
Website.
Link Development
One of the major variables in attaining high rankings is developing incoming links
from other Websites that are well established and have commonality with your Website.
As a major part of the service that we offer, link development is absolutely essential
to the success of your Website and can be done in various ways. One-way links from
Directories and other related sites, Reciprocal Link Exchange with related sites,
fee-based directory submissions and targeted link buys are all effective ways of
developing quality links in high quantity.
Submission
After the Optimization process is complete, we will submit your Website to all the
major search engines and directories, including Yahoo, AltaVista, Hotbot, AllTheWeb,
Google, AOL, iWon, HotBot and Netsacape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open
Directory). In addition to these submissions we add fee based directories such as
Yahoo Directory Looksmart, Microsoft Bcentral and several other quality directories
which will add to your link popularity. And lastly, if your Website has indexing
issues, we will create and submit site maps to both Goggle and Yahoo via their respective
programs.
Search Engine Website Reporting
Before we start the Optimization process, it is essential for us to run a ranking
report to show where your Website ranks with the various search engines. Once this
process is complete, we send you the report so you can see the results. Once Optimization
is complete, we run reports again every 30 days to check on the progress of your
Website - you will be updated on these monthly ranking report results via e-mail.
In addition to the monthly ranking reports, our staff runs weekly search engine
monitoring to verify that your site has not been dropped by any of the major search
engines. To ensure your satisfaction, our technicians will periodically call you
or e-mail you just to check in, and we also invite you to call our staff anytime
with questions.
Search Engine Optimization Fees
Fees will depend on how competitive your keywords are. If you are interested in
a quote, please request a quote online. Also, provide your phone number and when the best
time is to reach you. One of our analysts will evaluate your page and get back to
you.